Make a course.
The first step is to package advice about creating and marketing a course into a course of your own.
The Cropp Corp business model
Sell the course about selling courses.
Cropp Corp is Ian Cropp’s education company. Its flagship product teaches course sellers how to build and sell courses to other course sellers. The model is circular by design, and the company treats that as a selling point.
Founded by Ian Cropp · Flagship program: The Course Course™ · Headquarters: wherever the Wi-Fi works
The Cropp Method™
The business model, in three steps.
Cropp Corp reduces the process to three moves: make a course, sell it to people who sell courses, then teach them to do the same. The company refers to this as the Cropp Method™.
Sell it to course sellers.
The target customer is another course seller, preferably one who already understands funnels, webinars and the price point $997.
Teach them to repeat it.
The final step is to teach the buyer to repeat the process. At that point, the product and the sales strategy become almost indistinguishable.
The flagship product
The Course Course™
The flagship program contains six modules covering niche selection, pricing, funnels, testimonials and the eventual launch of another course about courses.
M01Finding Your Niche’s Niche’s Niche11 min
M02Pricing Your Knowledge at a Number That Feels Expensive18 min
M03Building a Funnel That Says “Funnel” a Lot22 min
M04The Cropp Close: “What Would Your Future Self Pay?”9 min
M05Testimonials From People You Just Taught to Sell Testimonials14 min
M06Graduation: Launch Your Course About This Course∞ min
Student testimonials
What students say.
Cropp Corp publishes the following testimonials. The company has not supplied independent revenue records for any of them.
★★★★★
“Before Cropp Corp I had one course. Now I have a course teaching people how I made the first course.”
★★★★★
“Ian told me to raise my price until I felt uncomfortable. I am now extremely uncomfortable.”
★★★★★
“I still don’t fully understand the business model, which is how I know it’s sophisticated.”
Founder file
The screen-time leak.
Cropp has repeatedly said he has “Literally 0 screen time.” A later image circulated showing a markedly different number.
According to the image, Cropp’s screen-time report showed a 24 hour daily average. Cropp had previously described his screen time as “literally 0.”
- Claim made: “Literally 0 screen time.”
- Leak result: 24h 0m daily average.
- Cropp Corp response: no correction was issued.
Enrollment
Two ways to enroll.
Both plans include the same core course. The higher-priced tier adds a group call, additional materials and a more impressive-sounding title.
$297 one time
The standard package for students who want the course without the executive extras.
- The full Course Course™
- 17-page PDF called “The Blueprint”
- Private community with at least 3 channels
- Cropp Corp completion certificate
$997 because 7 feels premium
The premium package adds a group call and the Certified Cropp Consultant title.
- Everything in Starter Cropp
- 1 group call where Ian says “leverage”
- Swipe file of high-converting arrows → → →
- Official title: Certified Cropp Consultant
Cropp Corp ROI formula: course × course sellers × confidence ÷ questions asked.
FAQ
Questions Cropp Corp gets often.
Is Cropp Corp a pyramid scheme?
Cropp Corp says no. Its preferred description is an education business in which course sellers teach other course sellers to sell courses.
Do I need an existing course?
No. Module 1 starts with creating the course, which means not having one is technically part of the curriculum.
What if I don’t know anything?
Cropp Corp does not list prior expertise as a requirement.
Is Ian Cropp a real business expert?
Cropp is the founder of Cropp Corp and the instructor behind its flagship business course. His credentials are presented primarily through Cropp Corp itself.
The pitch, in one sentence.
Cropp Corp wants course sellers to sell a course about selling courses to other course sellers. The company has built an entire business around that sentence.